The first industrial visit of the BBA Programme was held on Thursday, 11th November 2021 to Sark Cables, Kanjikode, Palakkad. The students were addressed by Mr. E P B Rajithan, Manager, Statutory Affaires, who emphasized the importance of industrial Visits for management students. Students of the third and first semester participated in the event. The team reached at the institution by 10.am. The process of manufacturing of electrical cables along with marketing strategies were explained to the students in detail by the employees of the company. The students were accompanied by Dr. S. N. Jagadeesh, Associate Professor, ASM and Miss Revathi, Assistant Professor, ASCM.  After industrial visit, the team left the institution by 1.15pm.