The Four year BBA HONOURS degree programme is approved by AICTE (All India Council of Technical Education) which focuses on an industry- integrated pedagogy. With this concept, we commence each academic year with a Universal Human Values (UHV) programme. This programme helps the students to understand the nature of the courses they learn and the future opportunities available to them after the degree to become empowered Managers. The programme has frequent industrial visits to various types of industries, Internships and study tours which help the students to gain practical knowledge about the concepts they study in the courses.